Does Price Determine Value?
In an economy where penny pinching is finally in vogue, ticket price can cause sticker shock! Maybe youve heard that a high-end conference will bring out "the cream of the crop?" To some extent, I agree. But I also believe a conference can cultivate a whole new crop! Lets look at both sides of that coin.
1) A high-priced conference, workshop or retreat will require a big step of faith to attend. It will bring out people who are serious about their desire to grow as individuals, business people or leaders. Theyll want to attend in order to develop their craft, to network or to confirm their calling.
When a price tag is high, it means...
*the organizers have a budget to work with and are able to bring in experts who have studied and bring new insight to their field.
*the location will be conducive to a getaway.
*you will network with others who have experienced success.
*it will weed out people who arent serious about their growth.
*it will offer a large number of experts and offer many opportunities through workshops and hands-on programs.
*that program can stand the test of time. It will continue to bring people in, regardless of the economy because it has a reputation for excellence.
Ive been drooling over a premier writers conference in New Mexico for years. But the cost of traveling across the country, coupled with the cost of the event itself has stopped me in my tracks. This year, scholarships are being offered, and that changes everything! As Ive reevaluated that desire to attend, it still beacons me with the pull of connecting with successful people in the industry.
2) A high-price can exclude people who need that extra nudge. Some people dont read past the cost. It becomes prohibitive in their thinking and can stall the best intentions. All budding artists and entrepreneurs need to start somewhere. Networking at a conference or retreat center can give them the confidence to take a step in the right direction, as they learn from the stories of others.
A low-priced conference may not bring people in from all over the country, but it could provide the environment where a mentoring relationship may be birthed. Both sides benefit from the relationship as questions are tackled and clarified. Both sides gain insight into the process and grow from the banter. Weve all been on the receiving end of someone elses wisdom; mentoring someone who is just starting out gives us the opportunity to "pay it forward" to another.
Over the years, Ive sought alternatives to large writers conferences, and have benefitted from attending a variety of options. I found a great conference at Sandy Cove, Maryland, and attended twice. I went to workshops at our local college and libraries. And Ive interacted with seminars online. They helped me to clarify my calling and to pursue excellence in that cause.
In planning retreats for the women of our church, we have sought ways to keep cost to a minimum, so that everyone would be able to attend. You never know where seed will be planted that will sprout into a fruitful life!
Does price determine value? The point of a conference is to motivate and encourage those who participate. If action happens because of that connection, then it will have achieved its purpose!